What is web scraping?
Web scraping, sometimes called data scraping, data extraction, or web harvesting, is simply the process of collecting data from web pages and storing it in your local database or spreadsheet. Today, web scraping tools are a must-have for the modern marketer.To the uninitiated, web scraping might sound like one of those scary tech buzzwords, but technically it's not that big of a deal. However, any web scraping requires the right tools. Web scraping tools are useful not only for recruitment purposes, but also for marketing, finance, e-commerce, and many other industries.
Before we go any further, I hear you asking, "Why should I waste my precious time learning how to scrape the web?"
Why learn web scraping?
Leading generation
Leads can be direct customers or influencers who help you represent your brand. You can do your own prospecting by browsing websites and social media.
Customer knowledge
We are in the information age and many customers base their judgment on online reviews. Therefore, it is very important to find out what people are saying about your brand, products, services, and those of your competitors. Web scraping tools can help you gather all this data and help you improve.
Price comparison and optimization
Usually, the biggest challenge for small businesses is to raise prices without losing customers. However, without a price increase, it will not be possible to make a bigger profit.
But all this research takes time. So what if you could leave this research to the machines while you focus more on strategic and vital tasks?
Web scraping is a cutting-edge technology that aims to collect your potential customers' contact information from millions of websites in the shortest possible time.
Where you can use web scraping tools to increase your profits:
Keep you informed about competitors' price changes so you can react quickly and optimize your prices. Track the success of your competition's promotions and campaigns to know what works best.Why is web scraping so important?
Businesses and individuals may need to extract data through automation for a number of reasons. Below are just some of the main reasons why it has become crucial to analyze websites to stay competitive:Time:
The time saved by collecting such large datasets that web scraping enables allows any business to increase productivity as that time can then be used for other tasks. Collecting and analyzing data in this way then shortens the learning curve that companies face in order to keep up with market trends.Price:
Web data mining gives any company real-time access to competitors' prices. Businesses involved in e-commerce can then update their social media pages to display coupons or discounts that keep their customers engaged.Follow trends:
Whether you're launching a startup or consolidating an established business, it's crucial to know what customers want and are already buying. Data scraping enables companies to track trends and stay one step ahead in terms of customer preferences.Artificial Intelligence:
The world of artificial intelligence is constantly expanding and changing rapidly. The ability to extract data for machine learning will continue to be an important part of any successful business.Accuracy:
The use of web scraping software allows for a much higher level of accuracy in gathering useful information than would be possible if the same search was conducted by human personnel.
With this increased accuracy comes the ability to customize corporate websites, social media, and products for greater customer satisfaction and overall market success.
The three best non-coding web scraping tools developed by Ahmad Software Technologies
Ahmad Software Technologies developed many web scraping tools for different websites but LinkedIn Sale Navigator Extractor, Anysite Scraper, and United Lead Scraper are the best tools for marketing. These tools make your life easy. Check out and read the detail and features of these tools.United Lead Scraper
United Lead Scraper is one of the best, simplest, and easiest web scraping software on the web that offers more than 100 ready-to-use scraping tools for many websites.It has the largest web scraping capabilities in the world and is known for extracting data from websites without having to purchase multiple scrapers for different websites.
United Lead Scraper is a simple software that allows you to choose the desired data extractor for your selected websites and extract all the data from it without writing a single line of code. T
he collected information can be saved in CSV or Excel files. The price is this tool for one month's license is 40$.
Anysite Scraper
Anysite Scraper is one of the best tools developed by Ahmad Software Technologies where you can create your own web scraping scripts project. Anysite Scraper can search and extract high-quality company leads on a website (eg company name, website link, address, contact person, email address, phone number, working hours, etc.) and extract the extracted data of each project in EXCEL, format CSV independently (opens in EXCEL).There are many web scrapers online to extract web data from just one website and you have to buy different web scrapers for different websites. But Anysite Scraper solves your problem by creating multiple scrapers for different websites at once. The price is this tool for one month's license is 65$.
LinkedIn Sale Navigator Extractor
LinkedIn Sale Navigator Extractor can retrieve your specific profile and contact information. With this tool, you can get profiles of connections between you, friends, users, and companies with LinkedIn and LinkedIn Sales Navigator.Use the LinkedIn Sale Navigator Extractor to get started. Personal and job titles you want to get from LinkedIn and the tool will do the rest. Names, job titles, company names, LinkedIn profiles, phone numbers, links, and email addresses can be found within these company/user profiles using the LinkedIn Leads Scraper.
This is the perfect LinkedIn data mining tool for sales managers, corporations, and business owners to generate targeted leads without writing a single line of code. It also doesn't violate LinkedIn's terms, and your account is safe during extraction. The price of this tool is 3 months license of 100$