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What is web scraping?

Web scraping is the ability to collect data from publicly accessible websites and store it in a structured format. All businesses need data to conduct marketing research. Collecting data has been a difficult task for any business, it could be data of leads, products, prices, addresses, etc. Here are the 10 reasons why you should choose web scraping.
  • Data extraction is now easy

  • Now, these days when technology is advanced and there is new software available in the market that does human work automatically and much faster than a human might think. The software made it easy to extract data from websites. It can provide you with the desired data in a structured way with just a few clicks. Low promotion cost These days when advertising is getting expensive day by day, whether online or traditional, its cost is increasing due to huge competition. Web scraping is a way that allows you to collect leads on a compelling basis and target them directly instead of spending money on advertising. For example, if you are selling rice, you can collect leads from restaurants and sell rice to them directly.
  • Send notifications to your customers

  • Most of the time, companies offer discounts and other ways to promote their products or services. Using web scraping, you can extract data from your potential customers and send notifications about your promotion or giveaways. For example, if you are a caterer, you can get leads from restaurants or wedding venues to target.
    Some reasons why every business need web scraping
  • Brand awareness

  • Every new or existing business needs brand awareness to increase sales or customers. There are now many ways to build brand awareness, but the most effective way is to target the most specific audience to get your message across to them instead of targeting everyone who is not interested in your business.
  • Competitive analysis

  • All businesses have competitors in the market. You cannot make a better policy in promoting or selling your product without analyzing your competitor's product or service or in the prices, thanks to web scraping you can reject the prices of competing products which change from day to day, and all other competing products price in one. In Excel that you can analyze them and make a better decision.
  • Email marketing
  • Email marketing is an older and more effective way to promote your business because everyone opens their email to check for new ones. Using Web Scraping, you can delete emails of specific customers from different websites and target them.
  • Telemarketing

  • Telemarketing is an inexpensive and effective way to reach your target audience through phone calls. Instead of spending money on advertising, you can screen potential customers, call them, and tell them what you're selling. Here I will cite the same example if you are doing rice or wheat, you can extract leads from restaurants and call them directly to offer your products.
  • Electronic commerce

  • Electronic commerce is becoming fixed day by day. If you use your online store website scraper, website scraper can help you lower the price of the product. Title images used by competing stores. You can analyze the data and make the decision accordingly.
  • Find the best employees for your business

  • Finding the best employees is a difficult and time-consuming process, you can extract leads and resumes from different recruiting sites and you can find your best employees.
  • Look for the product or service in high demand

  • If you are planning to start a business and have an idea about a product or service that you are about to offer to people, you can pull data from competitors' products and check how much they are priced and how much they have sold and make the decision.

    Do you want a scraper that can scrape any website?

    Anysite Scraper is web data mining and web data scraping software that is used to extract business leads (i.e. company name, website link, address, contact person, email address, phone number, working hours, etc.) according to the client's requirements of any website. You can create a project script with a user interface for any website according to your needs.

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