What is web scraping?
Web scraping is the ability to collect data from publicly accessible websites and store it in a structured format.All businesses need data to conduct marketing research. Collecting data has been a difficult task for any business, it could be data of leads, products, prices, addresses, etc. Here are the 10 reasons why you should choose web scraping.
Data extraction is now easy
Now, these days when technology is advanced and there is new software available in the market that does human work automatically and much faster than a human might think. The software made it easy to extract data from websites. It can provide you with the desired data in a structured way with just a few clicks. Low promotion costThese days when advertising is getting expensive day by day, whether online or traditional, its cost is increasing due to huge competition. Web scraping is a way that allows you to collect leads on a compelling basis and target them directly instead of spending money on advertising. For example, if you are selling rice, you can collect leads from restaurants and sell rice to them directly.
Send notifications to your customers Most of the time, companies offer discounts and other ways to promote their products or services. Using web scraping, you can extract data from your potential customers and send notifications about your promotion or giveaways. For example, if you are a caterer, you can get leads from restaurants or wedding venues to target.