Private companies can win new clients by connecting with leads through relevant content contributions, which sets up the trust and the chance to frame a relationship," said Hauge. "Clients who have decided to draw in with your business and have started contact are likely your most faithful ones." Goldberg put it simply: Lead age "can make a small business big business." Before you can begin producing leads, Hauge proposes beginning with your strategy and business objectives, and asking yourself the accompanying inquiries:
Who are your potential clients?
What do they care about?