Why Email Marketing?Before we consider why email marketing is important for your business, let's understand fully what actually email marketing is. Email marketing is a way to reach your customers or potential customers through an email that pave the way of getting explicit permission to contact them.
Many companies do not use email marketing in a responsible manner. Only having permission to send email does not mean that you constantly blow them up with the latest blog posts or POS. Send email to targeted audience to avoid getting getting you or your business blacklisted.